Key innovation dimensions to consider for positioning:
- Functional advantages emphasis over newness
- Social acceptability of digital embracing
- Conventional method improvement rather than substitution
- Ease of integration into current habits
- Family benefits presentation
A few weeks ago, I was consulting with a large e-commerce business that had poured over 200,000 SAR on a beautiful website that was converting poorly. The problem? They had simply translated their English site without addressing the basic experience variations needed for Arabic users.
- Clearly specify which language should be used in each input field
- Intelligently adjust keyboard layout based on field requirements
- Position input descriptions to the right of their corresponding inputs
- Verify that system feedback appear in the same language as the expected input
Recently, a store owner contacted me after investing over 500,000 SAR on digital marketing with minimal returns. After revamping their approach, we achieved a seven hundred forty-three percent growth in ROI.
After partnering with three separate international agencies that were unable to provide results, my company finally hired a professional digital marketing company Riyadh. The difference in results was dramatic.
I still think about the astonishment on my brother-in-law's face when he was handed a quote for 75,000 SAR for his company website. "It's just a website!" he protested. Not long after, he ended up with a bargain 3,000 SAR site that was visually disappointing and couldn't convert a single lead.
For a multinational apparel business, we developed a placement approach that authentically resonated with established home beliefs while keeping their global appeal. This approach increased their brand relevance by over one hundred seventy percent.
Important support aspects to consider for positioning:
- Relationship basis of service
- Anticipation of promptness
- In-person interaction preference
- Comprehensive difficulty elimination anticipation
- Status recognition during support provision
For a fashion retailer, web design packages pricing we executed a thorough channel effectiveness evaluation that discovered their best performing channels were totally separate from their international norms. This insight enabled a reallocation of investment that enhanced their overall ROI by two hundred thirteen percent.
After considerable time of disappointing outcomes despite substantial marketing investments, their enhanced differentiation produced a three hundred twelve percent increase in company selection and a 187% growth in business.
During a recent business gathering in Riyadh, I surveyed 17 business owners about their website development experiences. The price range was remarkable – from 2,500 SAR for a basic site to over 150,000 SAR for advanced e-commerce platforms.
Important elements:
- Protracted decision periods in Saudi purchase journeys
- Collective input aspects in buying choices
- Messaging as a significant but difficult-to-track influence channel
- In-person confirmation as the ultimate buying stage
Key prestige dimensions to evaluate for placement:
- Subtle signaling vs. clear exhibition
- Collective validation of status
- Success direction alongside legacy acknowledgment
- Generosity exhibition as status expression
- Faith association of high-end consumption
For a high-end retailer, we implemented a locally-relevant attribution approach that acknowledged the special buying journey in the Kingdom. This strategy uncovered that their network expenses were truly producing nearly three times more results than formerly measured.
My family member Khalid initially chose the least expensive offer for his business website, only to realize later that it omitted content creation – adding an unforeseen 8,000 SAR charge for professional copywriting.
- Shifted product photos to the left area, with product information and call-to-action buttons on the right-hand side
- Adjusted the photo slider to progress from right to left
- Implemented a custom Arabic typeface that kept legibility at various scales
Instead of focusing solely on securing the lowest rate, think about the potential return that a quality website will deliver for your business. A well-designed site is an advantage that will keep paying dividends for years to come.
- Developed a number display format that accommodated both Arabic and English numbers
- Redesigned data visualizations to flow from right to left
- Implemented visual indicators that matched Saudi cultural meanings
Surprising findings:
- Ephemeral platforms outperforming Image networks for specific items
- Evening marketing dramatically outperforming morning campaigns
- Video content generating higher ROI than static imagery
- Mobile effectiveness outperforming laptop by substantial degrees
An acquaintance who runs a eatery in Riyadh at first balked at the extra 12,000 SAR for an online reservation system, but subsequently shared me it recovered its cost within a quarter by reducing staff time spent on phone reservations.