William Hill advert connected wagering to sexual success
15 May 2019
An advert for a wagering firm seen on the dating app Tinder has actually been prohibited for linking betting to sexual success.
The advertisement for William Hill, which was sent out as a message to users, read: "Stuck in the friend zone? You won't be for a lot longer if you utilize this Cheltenham [horse racing] free bet bet9ja's welcome offer."
It was followed by a link to download the William Hill app.
But the yohaig code Advertising Standards Authority (ASA) stated it should not appear again in its existing kind.
It said that, according to marketing guidelines, gambling advertisements should not link betting to "seduction, sexual success or boosted appearance".
"We thought about that the text ... suggested that those who gambled would be most likely to develop a friendship into a sexual relationship and therefore connected gaming with sexual success," it stated.
William Hill at first defended the March advert after a customer complained.
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The firm said clients who registered would "participate in a relationship with William Hill", and the advert was supposed to relate this promotion code to the nature of business they were advertising on - Tinder.
It stated it was not its intent to connect betting to sexual success.
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However, upon reflection it concurred the advertisement could have been and took it down voluntarily.
William Hill stated: "We take on board what the yohaig code ASA have actually said about this specific advert and have actually removed it from blood circulation."
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Tinder meanwhile said it had actually reviewed the advertisement before publishing it, discovering it was not socially irresponsible, offensive or targeting minors.
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'Speechless'
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Campaigners have been calling for harder policy of betting marketing.
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One, the Bishop of St Albans, Dr Alan Smith, stated he was "left speechless" by ads like William Hill's.
"the yohaig code gaming market's technique to self-regulation appears farcical as more of these adverts are exposed. I fear some wagering companies are now operating under a 'do not get captured' mentality.
"The ASA's robust action should be a wake-up call to the industry."
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William Hill Advert Linked Betting to Sexual Success
ingridway68972 edited this page 2025-10-21 03:15:15 +08:00