For a banking company, we produced a information campaign about generational wealth that incorporated halal investment concepts. This information outperformed their former generic financial advice by over four hundred percent in engagement.
For a high-end retailer, we identified that image and temporary channels significantly outperformed traditional networks for engagement and conversion, creating a intentional shift of attention that enhanced total results by one hundred sixty-seven percent.
Begin by mapping ALL your competitors – not just the major ones. Throughout our research, we identified that our biggest competitor wasn't the well-known company we were watching, but a new startup with an unique strategy.
After extended periods of using generic demographic segments, their new locally-relevant division approach created a two hundred forty-one percent improvement in promotion results and a 163% decrease in marketing expenses.
Recently, I watched as three rival companies invested heavily into expanding their presence on a particular social media platform. Their attempts failed spectacularly as the platform appeared to be a bad match for our sector.
Valuable approaches featured:
- Metropolitan-centered divisions beyond basic regions
- Area-specific focusing
- Metropolitan vs. provincial distinctions
- International resident areas
- Visitor areas vs. resident neighborhoods
For a high-end retailer, we implemented a cultural segmentation approach that discovered five distinct value groups within their target market. This strategy increased their advertising performance by over one hundred seventy percent.
Through detailed analysis for a shopping Business Rival assessment, we found that posts released between evening hours significantly outperformed those shared during standard peak hours, generating 143% better interaction.
I advise classifying competitors as:
- Main competitors (offering very similar products/services)
- Indirect competitors (with partial similarity)
- Potential disruptors (new entrants with innovative capabilities)
Recently, a local business approached me after investing over 120,000 SAR on foreign search optimization with disappointing outcomes. After implementing a specialized Saudi-focused search optimization, they achieved first-page rankings for twenty-three competitive keywords within just 90 days.
I presently employ several applications that have significantly enhanced our competitor analysis:
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Keyword trackers to monitor other companies' search rankings
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Mention tracking tools to monitor competition's social activity
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Digital tracking solutions to monitor updates to their websites
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Email capture to receive their promotional messages
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Proper hreflang implementation for Arabic-English material
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Right-to-left structured data
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Mobile optimization for native-language presentations
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Upgraded loading time for bandwidth-constrained users
For a digital service, we identified that their English content was considerably stronger than their Arabic content. After enhancing their local language standards, they experienced a significant improvement in conversion rates from Arabic-speaking readers.
I use a straightforward spreadsheet to track our competition's costs adjustments every week. This recently allowed us to:
- Spot cyclical price reductions
- Detect product bundling tactics
- Grasp their value positioning
I invest at least two hours each week reviewing our competitors':
- Website architecture and user experience
- Blog posts and content calendar
- Social media activity
- User feedback and assessments
- Search tactics and positions
When I established my online business three years ago, I was certain that our unique products would sell themselves. I ignored competitor analysis as superfluous – a decision that almost ruined my entire venture.
Two quarters into our launch, our sales were disappointing. It wasn't until I chanced upon a thorough study about our market sector that I realized how ignorant I'd been to the competitive landscape around us.