1 How ThreeSixty Marketing Stands Out in the Saudi Digital Landscape
Tyrone Bartlett edited this page 2025-08-11 15:14:12 +08:00
This file contains ambiguous Unicode characters

This file contains Unicode characters that might be confused with other characters. If you think that this is intentional, you can safely ignore this warning. Use the Escape button to reveal them.

For a banking company, we produced a information campaign about generational wealth that incorporated halal investment concepts. This information outperformed their former generic financial advice by over four hundred percent in engagement.

For a high-end retailer, we identified that image and temporary channels significantly outperformed traditional networks for engagement and conversion, creating a intentional shift of attention that enhanced total results by one hundred sixty-seven percent.

Begin by mapping ALL your competitors not just the major ones. Throughout our research, we identified that our biggest competitor wasn't the well-known company we were watching, but a new startup with an unique strategy.

After extended periods of using generic demographic segments, their new locally-relevant division approach created a two hundred forty-one percent improvement in promotion results and a 163% decrease in marketing expenses.

Recently, I watched as three rival companies invested heavily into expanding their presence on a particular social media platform. Their attempts failed spectacularly as the platform appeared to be a bad match for our sector.

Valuable approaches featured:

  • Metropolitan-centered divisions beyond basic regions
  • Area-specific focusing
  • Metropolitan vs. provincial distinctions
  • International resident areas
  • Visitor areas vs. resident neighborhoods

For a high-end retailer, we implemented a cultural segmentation approach that discovered five distinct value groups within their target market. This strategy increased their advertising performance by over one hundred seventy percent.

Through detailed analysis for a shopping Business Rival assessment, we found that posts released between evening hours significantly outperformed those shared during standard peak hours, generating 143% better interaction.

I advise classifying competitors as:

  • Main competitors (offering very similar products/services)
  • Indirect competitors (with partial similarity)
  • Potential disruptors (new entrants with innovative capabilities)

Recently, a local business approached me after investing over 120,000 SAR on foreign search optimization with disappointing outcomes. After implementing a specialized Saudi-focused search optimization, they achieved first-page rankings for twenty-three competitive keywords within just 90 days.

I presently employ several applications that have significantly enhanced our competitor analysis:

  • Keyword trackers to monitor other companies' search rankings

  • Mention tracking tools to monitor competition's social activity

  • Digital tracking solutions to monitor updates to their websites

  • Email capture to receive their promotional messages

  • Proper hreflang implementation for Arabic-English material

  • Right-to-left structured data

  • Mobile optimization for native-language presentations

  • Upgraded loading time for bandwidth-constrained users

For a digital service, we identified that their English content was considerably stronger than their Arabic content. After enhancing their local language standards, they experienced a significant improvement in conversion rates from Arabic-speaking readers.

I use a straightforward spreadsheet to track our competition's costs adjustments every week. This recently allowed us to:

  • Spot cyclical price reductions
  • Detect product bundling tactics
  • Grasp their value positioning

I invest at least two hours each week reviewing our competitors':

  • Website architecture and user experience
  • Blog posts and content calendar
  • Social media activity
  • User feedback and assessments
  • Search tactics and positions

When I established my online business three years ago, I was certain that our unique products would sell themselves. I ignored competitor analysis as superfluous a decision that almost ruined my entire venture.

Two quarters into our launch, our sales were disappointing. It wasn't until I chanced upon a thorough study about our market sector that I realized how ignorant I'd been to the competitive landscape around us.