1 Sky Bet Extends English Football League Sponsorship Deal
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Sky Bet extends English Football League sponsorship deal
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17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship bet9ja's welcome offer with the English Football League up until the summer of 2024.
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The gambling operation is the yohaig code heading sponsor for the Championship, League One and League Two football departments.

It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will to prevent problem gambling through messaging on t-shirts, which clubs will benefit through more money.

The offer, which is worth tens of millions of pounds, has remained in place given that 2013.

Sky Bet stated it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer one of the longest in expert sport, the firm said.

The Leeds-based operation, that includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The wagering industry has been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship deals with betting firms.

However, competitors organisers, and the clubs themselves, are free to take sponsorship from gambling companies.

The cash from the Sky Bet offer will be divided amongst the 72 clubs in the English Football League, which covers the 3 divisions listed below the Premier League.
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The president of Sky Bet, Richard Flint told the BBC's Get up to Money podcast that the English Football League utilized the revenue created to assist them run their day-to-day operations.

He said: "Without sponsorship from the wagering market there aren't a multitude of sponsors happy to get associated with football."

However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.
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Among the findings of the BBC's yearly Price of Football survey was that more young football fans bet on video games than play the sport.

About 95% of TV advertisement breaks in live football matches feature a minimum of one gambling advert, the BBC found in October.

In some matches, 40% of the adverts were for gaming.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gaming as part of the "When the fun stops. Stop" campaign.

"From the play offs and including next season every shirt will have an accountable gaming message on the shirt sleeve and we're tying that into a responsible gaming campaign starting today, that includes a television advert and border boards at EFL video games," he said

The "When the fun stops. Stop" project is orchestrated by the Senet Group, which was established in 2014 by some of Britain's leading bookies in reaction to public issues about gambling and betting addiction.
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The head of the GambleAware charity, Marc Etches, stated that while it invited a commitment to do more to promote more secure betting, "the messaging requires to be much more specific about the threat included than what the gambling market currently proposes".

Reality Check: Just how much of an issue is problem gambling?
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