Key considerations:
- Traditional vs. everyday Arabic usage
- Geographic accent distinctions suitable for the prospective customers
- Titles usage representing proper respect
- Religious references applied with awareness
- Figures of speech that connect with regional traditions
Key improvements included:
- Including preferred Saudi transaction options like local services
- Simplifying location information for Saudi places
- Supplying Arabic translation throughout the checkout experience
- Displaying arrival times tailored to Saudi areas
Recently, a business owner expressed frustration that his social media marketing was consuming massive amounts of riyals with minimal return. After analyzing his tactics, I found numerous critical errors that are remarkably frequent among Saudi businesses.
- Locate the most critical content in the top-right section of the page
- Organize content blocks to flow from right to left and top to bottom
- Implement heavier visual weight on the right side of symmetrical designs
- Ensure that pointing icons (such as arrows) point in the appropriate direction for RTL designs
For a banking institution, we implemented a responsive layout approach that dynamically transformed navigation, typography, and organization based on the selected language, resulting in a forty-two percent improvement in audience participation.
A apparel company saw a 93% increase in mobile conversion after implementing these enhancements:
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Simplified input requirements
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Finger-optimized buttons
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Simplified transaction process
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Improved speed times
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Clearly specify which language should be used in each entry box
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Automatically switch keyboard input based on field requirements
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Place form text to the right-hand side of their associated inputs
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Confirm that system feedback appear in the same language as the required input
Assisting an electronics retailer, we discovered that their typical purchase flow was generating avoidable problems for Saudi users. After applying customized enhancements, their process dropout percentage reduced by thirty-seven percent.
Recently, I was consulting with a major e-commerce company that had invested over 200,000 SAR on a stunning website that was performing terribly. The issue? They had merely transformed their English site without addressing the basic experience variations needed for Arabic users.
Last quarter, an Affordable Web Design Services retailer was experiencing a dismal 0.8% conversion rate despite substantial traffic. After executing the techniques I'm about to reveal, their purchase ratio increased to 3.7%, resulting in a dramatic improvement in income.
For a premium hotel company, we developed a messaging methodology with meticulous attention to Arabic language subtleties. This approach increased their interaction levels by one hundred eighty-seven percent.
Important scheduling discoveries:
- Post-prayer periods offering engagement opportunities
- Late evening usage spikes considerably more than international norms
- Non-work day patterns notably varied from work day interaction
- Seasonal variations during religious occasions demanding customized techniques
- Academic calendar impacts on particular audiences
Our studies has shown that Saudi customers particularly value these credibility indicators:
- Physical presence information
- Regional approval marks
- Detailed return policies
- SAR rates with full transportation fees
My cousin Ahmad at first chose the least expensive offer for his corporate website, only to discover later that it excluded content creation – causing an additional 8,000 SAR charge for quality copywriting.
After extended periods of disappointing results despite substantial marketing investments, their revamped messaging strategy created a significant increase in connection and a substantial rise in conversion.
In my latest project for a banking company in Riyadh, we found that users were repeatedly tapping the wrong navigation elements. Our eye-tracking showed that their focus naturally moved from right to left, but the important navigation elements were positioned with a left-to-right importance.
I remember the shock on my brother-in-law's face when he received a quote for seventy-five thousand SAR for his company website. "It's just a website!" he protested. Not long after, he ultimately with a bargain 3,000 SAR site that was visually disappointing and didn't attract a single lead.
As someone who has designed over 30 Arabic websites in the recent years, I can tell you that applying Western UX standards to Arabic interfaces falls short. The distinctive elements of Arabic language and Saudi user preferences require a totally unique approach.
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Designed a numerical presentation system that handled both Arabic and English numerals
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Restructured data visualizations to flow from right to left
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Applied graphical cues that aligned with Saudi cultural meanings
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Select fonts specifically designed for Arabic screen reading (like Boutros) rather than traditional print fonts
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Expand line spacing by 150-175% for enhanced readability
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Implement right-justified text (never centered for body text)
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Prevent condensed Arabic text styles that diminish the characteristic letter structures