diff --git a/How-ThreeSixty-Marketing-Stands-Out-in-the-Saudi-Digital-Landscape.md b/How-ThreeSixty-Marketing-Stands-Out-in-the-Saudi-Digital-Landscape.md new file mode 100644 index 0000000..43b94d7 --- /dev/null +++ b/How-ThreeSixty-Marketing-Stands-Out-in-the-Saudi-Digital-Landscape.md @@ -0,0 +1,56 @@ +For a banking company, we produced a information campaign about generational wealth that incorporated halal investment concepts. This information outperformed their former generic financial advice by over four hundred percent in engagement. + +For a high-end retailer, we identified that image and temporary channels significantly outperformed traditional networks for engagement and conversion, creating a intentional shift of attention that enhanced total results by one hundred sixty-seven percent. + +Begin by mapping ALL your competitors – not just the major ones. Throughout our research, we identified that our biggest competitor wasn't the well-known company we were watching, but a new startup with an unique strategy. + +After extended periods of using generic demographic segments, their new locally-relevant division approach created a two hundred forty-one percent improvement in promotion results and a 163% decrease in marketing expenses. + +Recently, I watched as three rival companies invested heavily into expanding their presence on a particular social media platform. Their attempts failed spectacularly as the platform appeared to be a bad match for our sector. + +Valuable approaches featured: +* Metropolitan-centered divisions beyond basic regions +* Area-specific focusing +* Metropolitan vs. provincial distinctions +* International resident areas +* Visitor areas vs. resident neighborhoods + +For a high-end retailer, we implemented a cultural segmentation approach that discovered five distinct value groups within their target market. This strategy increased their advertising performance by over one hundred seventy percent. + +Through detailed analysis for a shopping [Business Rival assessment](https://gst.meu.edu.jo/employer/3sixty-saudi-arabia/), we found that posts released between evening hours significantly outperformed those shared during standard peak hours, generating 143% better interaction. + +I advise classifying competitors as: +* Main competitors (offering very similar products/services) +* Indirect competitors (with partial similarity) +* Potential disruptors (new entrants with innovative capabilities) + +Recently, a local business approached me after investing over 120,000 SAR on foreign search optimization with disappointing outcomes. After implementing a specialized Saudi-focused search optimization, they achieved first-page rankings for twenty-three competitive keywords within just 90 days. + +I presently employ several applications that have significantly enhanced our competitor analysis: +* Keyword trackers to monitor other companies' search rankings +* Mention tracking tools to monitor competition's social activity +* Digital tracking solutions to monitor updates to their websites +* Email capture to receive their promotional messages + +* Proper hreflang implementation for Arabic-English material +* Right-to-left structured data +* Mobile optimization for native-language presentations +* Upgraded loading time for bandwidth-constrained users + +For a digital service, we identified that their English content was considerably stronger than their Arabic content. After enhancing their local language standards, they experienced a significant improvement in conversion rates from Arabic-speaking readers. + +I use a straightforward spreadsheet to track our competition's costs adjustments every week. This recently allowed us to: +* Spot cyclical price reductions +* Detect product bundling tactics +* Grasp their value positioning + +I invest at least two hours each week reviewing our competitors': +* Website architecture and user experience +* Blog posts and content calendar +* Social media activity +* User feedback and assessments +* Search tactics and positions + +When I established my online business three years ago, I was certain that our unique products would sell themselves. I ignored competitor analysis as superfluous – a decision that almost ruined my entire venture. + +Two quarters into our launch, our sales were disappointing. It wasn't until I chanced upon a thorough study about our market sector that I realized how ignorant I'd been to the competitive landscape around us. \ No newline at end of file